Growing up in a family with three siblings, I understand the challenge of always having the staple products on the table. “Ma, ons kort melk!”, is something every South African family hears some or other time. Whilst in Stellenbosch University, I decided I wanted to make the life of other families, just like mine, easier. Families shouldn’t have to worry about having the necessities on the table. And they sure shouldn’t have to sacrifice quality in doing so. Rather, I wanted families to spend the time and energy they have with each other. And that is how the idea of Lekke Fresh was born…